QUEBEC, March 2025 – iFinance Canada, a division of the Iceberg Finance Group, has once again been recognized at the CanadianSME National Business Awards, earning nominations in five major categories that highlight the company’s leadership in fintech, customer service, and innovation.
For the second consecutive year, iFinance Canada has been nominated for:
- Technopreneur of the Year – Réal Breton, CEO
- Digital Business of the Year
- Customer Service Excellence
- Diversity and Inclusion Award
- Tech Business of the Year
This back-to-back recognition reinforces iFinance’s commitment to driving innovation, delivering exceptional customer service, and fostering an inclusive workplace culture.
Recognizing visionary leadership: Réal Breton, Technopreneur of the Year
The Technopreneur of the Year award honors entrepreneurs who have made a significant impact in the technology and business landscape through innovation, leadership, and forward-thinking strategies.
Réal Breton, CEO of Iceberg Finance and iFinance Canada, has been at the forefront of transforming financial accessibility in Canada, pioneering instant decision technology that simplifies the lending process for both consumers and businesses. Under his leadership, the company has grown from a five-person startup to a national fintech leader, continuously pushing boundaries in digital finance and customer experience.
“This nomination reflects our journey of innovation and perseverance,” said Réal Breton. “What started as a vision to make financing more accessible has turned into a company that helps thousands of Canadians every day. I’m honored to be recognized, but this is truly a testament to the hard work and dedication of our entire team!”
Continued excellence in fintech and digital innovation
The nomination for Digital Business of the Year highlights iFinance’s advancements in financial technology, with a focus on seamless, instant financing solutions that empower both consumers and service providers across industries such as healthcare, dental, veterinary, home improvement, and retail.
“Being nominated again for Digital Business of the Year is a testament to our ongoing investment in technology-driven financial solutions that make financing more accessible for Canadians,” said William Breton, Vice President and COO of Iceberg Finance and iFinance Canada. “We are continuously improving our digital platforms to provide a seamless customer experience and innovative financing options that address the real needs of businesses and consumers.”
A commitment to excellence in customer service
The Customer Service Excellence nomination reflects iFinance’s dedication to providing a best-in-class financing experience. With over 2,000 Google reviews and an outstanding 4.6-star rating, iFinance has built a reputation for trust, reliability, and customer satisfaction. Through instant approvals, transparent lending solutions, and personalized support, iFinance continues to redefine how Canadians access financing for various needs, ensuring a seamless and stress-free process. Additionally, iFinance offers bilingual customer support 7 days a week, ensuring both English and French-speaking clients receive seamless assistance whenever they need it.
Diversity and inclusion at the core of iFinance’s success
With 60 percent of its workforce being female and over 60 percent in leadership roles, iFinance’s nomination for the Diversity and Inclusion Award showcases its commitment to creating opportunities for women in finance and technology.
“We believe that diversity drives innovation,” said Réal Breton. “These nominations reaffirm our dedication to building an inclusive workplace and fostering leadership opportunities across all levels of the company.”
Tech Business of the Year: Leading the future of financial technology
iFinance’s recognition in the Tech Business of the Year category highlights the company’s commitment to leveraging technology to enhance financial accessibility. With proprietary instant decision financing technology, automated processes and tailored financing programs, iFinance is revolutionizing the way Canadians access financial solutions.
Expanding financial accessibility with new solutions
Beyond these national recognitions, iFinance Canada continues to expand its reach and services with innovative partnerships. Most recently, iFinance launched a strategic partnership with Circle K in Ontario, allowing customers to access personal loans instantly through QR code applications at convenience store locations.
This initiative aligns with iFinance’s mission to simplify financing and enhance financial accessibility through technology-driven lending solutions.
Looking ahead: Growth, recognition, and continued innovation
Reflecting on the company’s continued success, Réal Breton emphasized the significance of these nominations.
“Receiving five nominations at the CanadianSME Awards for a second consecutive year reaffirms our dedication to innovation, exceptional customer service, and expanding access to financial solutions. This recognition is a testament to our team’s hard work and our focus on developing technology-driven financing programs that truly make a difference for Canadians. As we continue to grow and innovate, our mission remains clear—to provide our customers and partners with flexible, tailored financial solutions that meet their evolving needs.”
With its continued growth, award recognition, and expansion into new financial solutions, iFinance remains a driving force in Canada’s fintech landscape.
About iFinance Canada and Iceberg Finance Group
iFinance Canada is a division of Iceberg Finance Group, a proudly Canadian fintech providing innovative financing solutions across industries such as automotive, healthcare, dental, veterinary, home improvement, and retail. With offices in Quebec, Toronto, and Vancouver, iFinance Canada serves over 12,500 service providers across Canada.
For more information, visit:
icebergfinance.ca
ifinancecanada.com
About the CanadianSME National Business Awards
The CanadianSME National Business Awards recognize the outstanding achievements of small and medium-sized enterprises (SMEs) across Canada. The awards highlight companies that demonstrate excellence in entrepreneurship, technology, customer service, and diversity.
For more details about the CanadianSME Awards, visit: smeawards.ca
